Insights

Leadership insights for Dubai and the UAE

Practical thinking on executive coaching, leadership development and leading under pressure, written by Ursula Crilly for leaders, managers and professionals across the UAE. Looking for support rather than reading? Explore executive coaching or leadership coaching.

Latest article

Manager or Leader? The Difference That Decides Whether Your Team Stays

People rarely leave the job. They leave how it feels to work for someone. The real difference between a manager and a leader, and why it decides whether your team stays.

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Person writing notes during a coaching session

Coaching vs Mentoring: Which Does Your Leadership Team Actually Need?

Coaching and mentoring are often treated as the same thing. They solve different problems. Here is how they differ, when each works best, and how to choose for your leaders.
Ursula Crilly in a coaching conversation over coffee

What Is Executive Coaching? A Guide for UAE Business Leaders

Discover what executive coaching is, how it works, who it is for and how UAE business leaders can use coaching to lead with greater clarity and confidence.
Ursula Crilly, founder of Start With You

Leading Under Pressure: What 20 Years in Aviation Taught Me About Crisis Leadership

Discover practical crisis leadership lessons shaped by 20 years in high-pressure aviation environments, from communication and calm to trust and decision-making.
Executive presenting to colleagues in a meeting

Executive Coaching Cost Dubai: 2027 Pricing Guide

How much does executive coaching cost in Dubai? Explore expected 2027 coaching fees, what affects pricing and how to choose the right executive coach.

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