Leadership coach · Dubai & UAE

Ursula Crilly

Leadership development coach and SDI® certified facilitator

For more than 20 years Ursula has worked alongside leaders in airlines, global organisations and fast-moving corporate teams, helping them perform under pressure without losing themselves. Today she coaches leaders and teams across Dubai and the UAE through Start With You, the practice she founded.

  • 20+ yearsdeveloping leaders
  • SDI® certifiedfacilitator · Official SDI Partner
  • CertifiedTransformation Coach
  • JLT, Dubaiin person across the UAE or online

— Her story

Two decades beside leaders under pressure

Ursula has spent more than twenty years alongside leaders in high-pressure, high-visibility environments: airlines, global organisations and fast-moving corporate teams where the cost of a poor decision is high and calm under pressure is not optional. You can read what aviation taught her about crisis leadership on the blog.

That background shapes how she coaches. Her work is grounded, human and practical, combining proven leadership frameworks with emotional intelligence, self-awareness and the Strength Deployment Inventory® (SDI®) assessment, so leaders understand not only what they do, but why they do it.

Ursula does not believe in fixing people, because people are not broken. She helps leaders rebuild self-trust, set healthy boundaries and lead in a way that protects both their energy and their integrity.

Today she works with executives, managers, business owners and whole teams through Start With You, the coaching and leadership development practice she founded in Dubai.

Leadership is not about power or position. It is about presence: how people feel around you, and the culture you create when no one is watching.
How Ursula sees leadership

Where her experience comes from

  • Airlines & aviation
  • Global organisations
  • Corporate leadership teams
  • Business owners & founders

— Qualifications & accreditations

Trained, certified and recognised

Ursula’s coaching is backed by formal coach training and certification in the assessment she uses with every client.

Certified Transformation Coach certificate awarded to Ursula Crilly by Coach Transformation Academy, 2018

Coach training

Certified Transformation Coach

Awarded by
Coach Transformation Academy
Programme
Life Coach Training (Level 1), an ICF-accredited coach training programme
Awarded
September 2018
View certificate
Official SDI Partner – Crucial Learning

Assessment & facilitation

SDI® certified facilitator

Recognised by
Crucial Learning
Status
Official SDI Partner
Delivers
SDI® assessments, one-to-one debriefs and the SDI® Workshop
How Ursula uses the SDI®

— How Ursula works

Three beliefs behind every session

01

People aren’t broken

Coaching starts from what already works. The aim is self-trust and healthy boundaries, not a personality makeover.

02

Motives before behaviour

With the SDI® assessment, sessions look at what drives each person, so change lasts beyond the next difficult meeting.

03

Presence over position

Leadership shows up in how people feel around you. The work covers the culture you create, not just the results you deliver.

— In their words

What clients say about working with Ursula

“I have had the privilege of being coached and guided by Ursula for the past 10 years throughout my journey in business and leadership. Her advice has always been professional, practical and easy to implement.”
Sophia WainCEO, SMA SKIN
“Ursula has a unique ability to step back, see the bigger picture and ask the right questions. Her advice is always practical, honest and immediately applicable.”
Denise SchmitzCEO, We Love Art
“When I stepped into a new leadership role, her coaching gave me fresh perspective along with the confidence and tools to guide and develop others effectively.”
Dean ThorntonHead of USEO, United SEO

— Questions

About Ursula

Anything else? Ask Ursula directly.

What qualifications does Ursula Crilly hold?

Ursula is a Certified Transformation Coach, awarded by Coach Transformation Academy in 2018 after completing its ICF-accredited Life Coach Training (Level 1). She is also an SDI® certified facilitator, and Start With You is an Official SDI Partner of Crucial Learning.

Executives, senior leaders, managers and business owners, as well as whole teams and leadership groups. She also coaches professionals planning a career change or a return to work.

Ursula is based in JLT, Dubai. She coaches in person across the UAE and online for leaders who are elsewhere or travelling.

An SDI® certified facilitator is trained to run the Strength Deployment Inventory® (SDI®) assessment and to debrief the results. Ursula debriefs every result herself, in person or live online, and never simply emails a report. Read more about employee profiling with the SDI®.

Start with a discovery call: a short conversation about where you are, what you want to change and whether coaching is the right fit. Get in touch and Ursula will reply personally.

Start with a conversation

Tell Ursula where you are and what you want to change. You’ll get an honest view of whether coaching is the right next step.