Employee profiling · Dubai
Know your people.
Lead them better.
Coach-led employee profiling for leaders and teams in the UAE, built on the Strength Deployment Inventory® (SDI®) assessment and turned into conversations that change how people work together. Start With You is an Official SDI Partner.
- 1Motives
- 2Conflict Sequence
- 3Strengths
- 4Overdone Strengths
leaders
4 views
Half-day
1:1 & teams
UAE-wide
— Why profiling
Most team problems aren’t about talent. They’re about translation.
People don’t need to be the same. They need a shared language for how they’re different.
The same friction, every meeting
Different motives read as difficult personalities.
Talent that quietly checks out
Strengths go unused when nobody has named them.
Managers promoted for skill, not people
They lead the way they like to be led — which rarely fits everyone.
Conflict avoided — or personal
Without a common map, disagreement turns into blame.
— What the SDI® reveals
Leadership assessment that starts with why people do what they do
From a single leader’s SDI® debrief to a half-day SDI® Workshop for a whole department: every result is debriefed in person by an SDI certified facilitator, never just emailed.
Strength Deployment Inventory®
Behavioural profiling
The SDI® assessment looks beneath behaviour to the motives that drive it: what each person values when things go well, and how that shifts in conflict. A practical work style assessment for everyday relationships, not a label.
The four views
What your results show
- 1MotivesWhat drives you when you’re at your best
- 2Conflict SequenceWhat changes when what you value feels threatened
- 3StrengthsThe behaviours you use most to get results
- 4Overdone StrengthsStrengths used in excess, and their cost
Conflict Sequence
How what you value shapes what happens when conflict starts, and how to get back to productive work sooner.
Strengths & Overdone Strengths
The behaviours you rely on to get results, and the point where too much of a good thing starts to cost you.
Relationship Intelligence
Understanding why people do what they do, so you can choose how to respond instead of reacting.
For whole teams
Team dynamics assessment
On the SDI Platform, the Teams and Compare functions put everyone’s results side by side: where the team is aligned, where it’s crowded, and the blind spots that keep repeating.
— Find your fit
Two questions. One clear recommendation.
SDI® Workshop
Built on the SDI® Conflict Sequence, focused on communication and conflict.
- SDI® assessment for every participant
- Official half-day SDI® Workshop, in person or live online
- Team view on the SDI Platform
- SDI Conversation Planner for a key relationship
— The process
From questionnaire to Monday morning
Complete the SDI® assessment
A short online questionnaire on the SDI Platform, in your own time.
See your results
Your motives, Conflict Sequence, Strengths and Overdone Strengths.
Debrief or workshop
One-to-one, or as a half-day SDI® Workshop with your team, in person or online.
Put it to work
Clear actions, with optional coaching to make the change stick.
— Inside your debrief
Insight you can act on, not a label
What drives you when things go well
Motives
How that changes as conflict builds
Conflict Sequence
The strengths you rely on, and overdo
Strengths Portrait
How you fit with your team
SDI Platform
Strength Deployment Inventory® and SDI® are registered trademarks of VitalSmarts, LC dba Crucial Learning (“Crucial Learning”). Start With You is an Official SDI Partner of Crucial Learning.
- 1MotivesWhat drives you when you’re at your best
- 2Conflict SequenceWhat changes when what you value feels threatened
- 3StrengthsThe behaviours you use most to get results
- 4Overdone StrengthsStrengths used in excess, and their cost
Plus the SDI Conversation Planner, for the conversations that matter most.
— Programmes
Choose where to start
For leaders & managers
Individual SDI® Debrief
[From AED —]
- — SDI® assessment, completed online
- — Your Strengths Portrait
- — One-to-one debrief with an SDI certified facilitator
- — Personal action plan
Recommended for teams
SDI® Workshop
[Price on request]
- — SDI® assessment for every participant
- — Official half-day workshop, in person or live online
- — Motives, conflict, strengths & overdone strengths
- — SDI Conversation Planner for a key relationship
For senior & high-potential leaders
SDI® Leadership Coaching
[From AED —]
- — SDI® assessment & individual debrief
- — Six one-to-one coaching sessions
- — SDI Conversation Planner for key conversations
- — Optional SDI® Workshop for their team
Helping leaders perform at their best without losing themselves.
Ursula Crilly
Leadership development coach & facilitator
Experience
20+ years
Background
Airlines & global organisations
Tools
SDI® assessment & SDI® Workshop
Accreditation
SDI certified facilitator · Official SDI Partner
Based in
Dubai · working UAE-wide
— In their words
Trust. Results.
Working with Ursula was a turning point as I prepared to return to work after time out raising a family. Using the SDI assessment and Core Strengths model, she helped me understand what motivates me, how I work best, and how I fit into a corporate environment. She guided me in translating my experience into a confident professional story and gave me practical strategies for communication and collaboration. I came away with renewed focus, confidence, and tools I use every day. Highly recommend.
Lucy Mckerlie
Coaching client
— Questions
Good to know
What is the SDI® assessment?
The Strength Deployment Inventory® (SDI®) is a validated assessment that shows the motives behind behaviour: what drives you when things are going well, how that changes in conflict, and the strengths you use, and sometimes overdo, to get results.
Which option is right for us?
Use Find your fit above, or start with a short call. Individuals usually start with a one-to-one SDI® debrief, teams get the most from the half-day SDI® Workshop, and leaders can combine both with coaching.
What happens in an SDI® Workshop?
It’s a half-day session for a team, in person or live online. Everyone completes the SDI® assessment beforehand, then we work through five lessons: Relationship Intelligence, Motives, Conflict, Strengths and Overdone Strengths. Each lesson mixes short teaching with group exercises, and the session ends with everyone using the SDI Conversation Planner to prepare for one working relationship they want to improve.
What are the seven MVS types?
Your Motivational Value System (MVS) describes what drives you when things are going well. The SDI® assessment looks at three motives, People, Performance and Process, and how they blend into seven MVS types: Blue, Red, Green, Red-Blue, Red-Green, Blue-Green and Hub, which balances all three. No type is better than another; each brings something different to a team.
Is this the same as a DISC workplace profile test?
Not quite. DISC describes observable behaviour. The SDI® assessment goes a layer deeper, into the motives behind behaviour and how they shift in conflict.
Can profiling be used for hiring?
The SDI® assessment is built for development, not selection. It supports better working relationships and performance conversations, but shouldn’t decide pay, promotion or hiring.
— This is personal. So is the invitation.
Start with one conversation.
No pressure, no obligation — a short call with Ursula to explore whether a debrief, a workshop or coaching fits what you want to change.
No obligation. Your details stay private.